Our Story

From a quiet dream to a golden reality.

Fidah Jewellery was born from a lifelong love for jewellery, design, and the quiet power of self-expression.

For years, I dreamt of starting something of my own — something meaningful. But like many, I took the traditional path, earning a degree and working a steady job. Deep down, though, I knew it wasn’t where my heart truly belonged.

At 32, I finally took a leap of faith, leaving behind the 9 to 5 world to pursue what had always called to me: creating beautiful jewellery that makes people feel something. Drawing on my fascination with precious metals and gemstones, I set out to build a brand that combined timeless craftsmanship with modern, minimal design. Jewellery that’s simple enough for every day, but special enough to tell your story. Together with a passionate team we created Fidah Jewellery.

FIDAH means “devotion” — and that’s what this brand stands for. Devotion to doing what you love. To quiet strength. To creating things that last. And to building something meaningful from the ground up. It also means “Silver” which is the base of every piece we create — strong, versatile, and beautifully understated.

Our pieces are made from high-quality sterling silver, carefully plated with gold or platinum for long-lasting shine and durability, all at a price that’s truly accessible. Designed to be lived in — layered, gifted, treasured. Whether worn alone or styled your way, each one is made to feel timeless and personal.

We believe jewellery should be accessible, thoughtfully made, and feel just as good as it looks.

Thank you for being part of our story.
We’re so glad you’re here.